Free traffic vs. quality traffic

Free traffic vs. quality traffic

 Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.

There are a number of ways to optimize your website for conversions–such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to attract the right visitors to your site in the first place.

1. Optimize your free Google Business Profile

Did you know that an optimized Google business listing gets 7x more visits than an incomplete one? Don’t forget that your listing links to your website, so this is a great way to get more traffic to your website.

Keep in mind also that Google is getting smarter and smarter with its results pages. If your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly–even better than a website visit!

Here are some additional features and benefits of Google Business Profiles that make it one of the best generators of quality website traffic.

Your Google listing:

• Is free and easy to set up.
• Allows you to show up for searches relevant to your business and location.
• Increases your visibility on a platform whose users have the intent to buy.
• Drives qualified traffic to your site and your store.
• Affords customers the opportunity to post reviews and even further boost your presence.

Also, keep in mind that Google Business:

• Enables your business to get found in mobile searches, which have surpassed desktop.
• Uses visuals to provide consumers with a sense of what it’s like to actually be at your business, knocking down uncertainty which is a major barrier to entry.
• Equips searchers with the ability to interact with your business directly in your listing–increasing the chances of engagement and obtaining new customers.

Given the many benefits of a Google Business listing, you can’t afford to not have one as a local business. Create your listing and keep it updated as much as possible.