Free traffic vs. quality traffic
Free traffic vs. quality traffic Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic. There are a number of ways to optimize your website for conversions–such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to attract the right visitors to your site in the first place. 1. Optimize your free Google Business Profile Did you know that an optimized Google business listing gets 7x more visits than an incomplete one? Don’t forget that your listing links to your website, so this is a great way to get more traffic to your website. Keep in mind also that Google is getting smarter and sm